![]() ![]() We’ve mapped out some of the content formats to consider for your podcast subscription to help guide you. ![]() ![]() Since the bonus content you designate for your podcast subscription will impact your pricing strategy, that will be a significant part of the planning process. We’ve all heard it countless times: Content is king. The final step is choosing a price for your subscriber-only content. For the creator, this is the bulk of their work. For the listener, this is both what they come and stay for. Your subscription content, including the format, publishing frequency, value for the audience, and production level, will majorly influence your subscription price. Compare your paid podcast subscription content options Creators should consider their revenue goals, their estimated paying listeners, and their content types when pricing their own podcast subscription to ensure value for both their listeners and themselves. It requires taking a step back and thinking strategically to determine the right price/content balance. But before you roll out your podcast subscription to your listeners, how should you price it? It’s different for every creator and depends on a range of factors and variables. ![]()
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